![]() ![]() ![]() Cognitive solutions, global business services, technology services & cloud platforms, systems, global financing, distributed computing, psychological registering, information and analysis, IT framework, and Internet of Things are some of IBM’s offerings. IBM offers a diverse range of goods and services. Price, Product, Promotion, and Place are the four Ps that make up a traditional marketing mix. The marketing mix refers to a company’s range of tactics strategies, for promoting its product or service in the marketplace. ![]() Let’s start delving into the IBM case study by first learning about its marketing mix. IBM has consistently identified the upcoming technological needs and come up with innovative solutions that always leave a mark. It is also behind great innovations like: IBM is a top producer and manufacturer of computer software and hardware. It is headquartered in New York, United States, and has five strategic business units – Financing, Systems and Technology, Technology service, Business Services, and Software. IBM is a multinational technology corporation that specialises in hardware, software, cloud-based services, and cognitive computing. ![]()
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